Each innovation we come up with is developed from our travelers' perspective.
Their view of the world is our view.
explore all of our innovations
new nordic by sas
AIRBUS A320NEO IMAGINED BY TRAVELERS
We're proud to present the Airbus A320neo on our short-haul flights. Quieter than ever and lit with mood lighting, the experience you'll have in an A320neo cabin is superior to classic Airbus planes. With bigger engines and sharklet wingtips, this aircraft is the most environmentally-friendly choice for these distances, using 15-20% less fuel than other aircraft today.
DINING IMAGINED BY TRAVELERS
Dining at the speed of 850 km/h is quite extreme and space is limited. But the experience of being restored and refreshed doesn’t have to be.
Introducing our new food and beverage concept on short-haul flights, a new handy way to eat on an airplane. Food made with fresh local and seasonal ingredients, served in a concept easy to hack to your own liking.
COMFORT IMAGINED BY TRAVELERS
We've made the journey even more joyful for our 29 million travelers on short-haul flights. In our new cabins, you'll enjoy more space and comfort than ever before. And with comfier seats that recline further, USB ports and high-speed WiFi, short-haul flights feel even shorter.
Comfort imagined by travelers
When you fly to and from the US and Asia, you'll experience world-class travel in our new cabins. Inspired by Scandinavian design, they have a hotel feel and a smart design. And thanks to our unique collaboration with Swedish bed and linen maker Hästens, we’ve taken sleeping comfort to new heights.
CONNECTION IMAGINED BY TRAVELERS
Like you, we think WiFi should be fast. And in 2017, we'll launch Europe's fastest WiFi in the sky. So you can stay connected, check your inbox, post that photo or stream your favorite show.